Mobile App Development Trends
Reduced development lifecycle:
As more businesses are taking place online, increasing mobile usage is fueling the demand for appropriate mobile apps. Companies are launching apps for new products and services. Moreover, developers go the extra mile when improving customer experience on the basis of continuous feedback. In order to match the demand for newer technologies, devices and changes based on customer feedback, will lead to an increase in updates and have become a necessity for mobile apps. This has resulted in shorter development lifecycle in order for the app to be launched or an update to be released in the quickest possible time. This has greatly enhanced customer satisfaction and will continue to do so this year. To achieve this goal, it is important to examine the process and optimize it. Also, automated testing tools will be coming up as of great importance for early detection of issues for resolution.
The growing demand of a mobile app running on multiple devices will force the developer to synchronize and integrate the app itself. Cloud technology is going to assist in churning out apps that will run across all devices with all functionalities and features. The ability of cloud-based technology to develop, test and deploy apps also reduces development time significantly. This not only reduces development lifecycle but also improves development cost to a great extent.
This remains a key area of focus for app developers. Hackers crack sensitive information about the user by exploiting unresolved security threats. It is important for the developer to now identify potential risks of such security attacks and resolve to comply to privacy policies. App security is of utmost importance as any security lapses may lead to loss of customer confidence and in turn seriously damage your company’s brand. It also has grave cost implications like stoppage in operation (online sale stoppage) and also remedial cost which is quite high if the threat is detected at an advanced stage of development.
WiFi is no longer a service that is used to access internet. Location-based Wifi service is going to be the game changer. Developers are making use of this service to provide localized information based on the location of the user so that data is more relevant to the users for consumption. This will also help in delivering appropriate content to the correct audience at the right place. Businesses are finding it useful for effective customer engagement.
Recently, wearable devices have been the “next big thing” as an alternative to smart phones for on-the-go users. Existing apps have not been able to reach the entire target audience unless it is also developed for wearable devices. Developers must learn to deal with various software development kit and APIs for developing apps for such devices. Apple and Google are putting their best foot forward to make wearable devices popular and app developer’s should take full advantage of this development to avoid being left in the dust trail. It is evident that more and more business verticals will tap into this segment to attract potential customers.
As per recent data, major E-commerce transactions are now taking place through mobile devices such as smart phones or tablets. Also as per analyst’s view, consumers prefer mobile wallets over physical credit or debit cards for making those transactions, and this trend will continue to grow in years to come. App developers must keep this in mind while developing modern age apps, in order to process these kind of transactions.
As more and more consumers shift to wearable devices, the app will serve multiple devices and platforms making analytics more important than ever before for assessing app performance. Businesses will be extremely interested to learn how their apps are performing in different devices and analyze specific user behavior in each of the devices. These analytics will provide insight to improve the app to make it more engaging and ultimately convert business.
As per recent study, big enterprises are gearing up to use mobile apps for interacting with the different layers throughout their organization. It will be an exciting trend for any developer to take advantage and explore this huge opportunity to build, manage and promote enterprise apps.
App monetization will be the prime focus for many businesses. Advertising on mobile apps will explore different ad formats and will ultimately move away from the paid download model as is currently. Promoting app purchases will also be the deciding factor for the success of the business.
User experience of an app across different mobile devices will be critical and play a significant role in app monetization. Analyzing data from the app analytics and developer’s effort to enhance user experience will lead to increased business conversion. Again, “user experience” will be the driving force in technology changes for years to come.
Businesses will put forth increased focus on user engagement than user acquisition. They’ve come to realize the importance of retaining the organic users as their loyal customers as opposed to the customers acquired through other paid channels. Engaging this loyal customer base is naturally cost effective which will drive revenue. This intensifies the focus on app marketing.
As the mobile gaming industry shifts from the single to multiplayer model, integration with social media and social interaction through gaming platforms will be a key factor in user engagement. Frequent game updates will drive the industry to cloud-based technology. Developers also need to manage ongoing changes in the ever popular gaming industry.
It is expected that governments across the world will take full advantage in the advancement of technology and offer services related to citizens’ safety, traffic management and parking solution through these technologies. The success of these initiatives will depend on the user experience. App developers need to keep this in mind to make such initiatives a success.
This is proving to be a preferred developmental tool for hybrid mobile app development which performs well across multiple devices without putting any pressure on the system.
Internet of Things
This will be at the center stage of mobile app development. With innovations such as wearable devices, it will mean better connectivity, increased automation and altogether a new standard. This will also come with its own security and concerns that need to be properly addressed.
Until now, we have looked at the technical aspects of mobile app design trends that are going to guide developers. Now, let’s look at some of the trends that are creative in nature. Even in creative aspects, the influence of design on user experience will be the key to success. Let’s explore some important features here:
This has really been quite popular in designing mobile apps. Easy to view and readable call-to-action buttons against a diffused background makes the design look elegant and stylish.
Mobile apps with clean interface and easy navigability will add value to user experience. With proper placement of menu, sub menu and dropdown menu, users will find it simple to find content or the services they are looking for.
Users often get frustrated if navigation from one page to another is complex or the page takes long to load. Innovative scrolling allows users to go to different areas of the page and get necessary information quickly.
Use of clear typefaces, big and bold fonts will take the app to the next level. If typefaces and fonts are chosen tastefully it puts life into the app and users will certainly love it.
Simple colors make beautiful designs. You may decide to use your logo colors or use colors that define your brands. Through these colors you can communicate your brand to your customers.
Integration of social media platforms into your app will help your customers log in through their favorite platforms and use your app. Many businesses extensively use social media to promote their brands or app through social media. Integration will help the users download and use the app straight from the social media platforms.
This is a wonderful way to engage your customers through interactive dynamic elements that your customers will surely love. Interactive designs will lure the customers and present an interesting visual story.
Throughout the topics discussed above, it will be interesting to see the trends in mobile app development that are going to rule the market in the coming future. A mix of technology and creativity will be the driving force but one thing is certain. All businesses will target potential customers across different devices, and platforms while putting forth their greatest efforts to engage them with the highest level of user experience.